This Privacy Policy (this “Policy”) describes the practices of Loffredo Gardens, Inc. d/b/a Loffredo Fresh Foods (“Loffredo Fresh Foods”) for collecting, using, maintaining, disclosing, and otherwise processing (collectively, “processing”) the information that we collect from you, as well as how we protect and secure your data. If you have additional questions regarding your rights under this Policy or any agreement you may have with Loffredo Fresh Foods regarding your data, please contact us. Please read this Policy carefully to understand our processing of your information and how we will treat it.

This Policy generally applies to the information that Loffredo Fresh Foods processes. However, this Policy is subordinate to any specific terms and conditions set forth in any contract for services or other agreement you may have with Loffredo Fresh Foods relating to a service or data. Further, this Policy applies only to information Loffredo Fresh Foods processes. This Policy does not apply to information collected by Loffredo Fresh Foods’s vendors, service providers, or business partners, each of which may have their own privacy policies that apply to you.

1. What information does Loffredo Fresh Foods collect?

Loffredo Fresh Foods generally collects what can be describes as Personal Information and Non-Personal Information. We collect this information when you provide it to us and when you purchase our goods or services.

“Personal Information” is information that can be used to identify, locate, or contact you, a natural person, as well as any other information about you that we may connect with Personal Information. For example, Personal Information that we collect includes:

Contact information such as your name, email address, phone number, physical address, username, and password;
Relationship information such as your preferences or potential interest in Loffredo Fresh Foods services;
Transactional information such as purchases, services requested, customer service inquiries, session data, customer account activity, and other customer account information; and
Financial information such as credit card or banking information.

“Non-Personal Information,” on the other hand, is information that does not identify you as a natural person and is not identifiable to you as a natural person. For example, Non-Personal Information that we collect includes:

Cookies and other similar tracking technologies processed in a non-identifiable way;
Information we anonymize by rendering it unidentifiable to a natural person;
Information we aggregate by combining it with other data in such a way that no natural person can be identified or linked to any specific information; and
The name, form, contact details, relationship information, transaction history, or financial information of legal persons.

2. Why does Loffredo Fresh Foods collect this information?

Loffredo Fresh Foods collects and processes Personal Information for a variety of purposes depending on the information being processed. Loffredo Fresh Foods processes Personal Information to perform under its contractual obligations to you, providing the goods and services you have purchased and processing information as may be necessary to support you in their use. Loffredo Fresh Foods also processes Personal Information given its legitimate interest in improving its goods and services, enhancing customer experience, and identifying and marketing goods or services that may be of interest to you. Finally, Loffredo Fresh Foods may process Personal Information as may be necessary to comply with a legal obligation.

To summarize, Loffredo Fresh Foods processes Personal Information for the following purposes:

To fulfill orders for Loffredo Fresh Foods goods and services;
To prepare, deliver, maintain, or otherwise provide the Loffredo Fresh Foods goods and services you request;
To support Loffredo Fresh Foods goods and services;
To set up and maintain your customer account and allow you to interact with Loffredo Fresh Foods;
To provide you with customer service by resolving disputes, addressing complaints, and troubleshooting any technical problems encountered;
To measure and understand the effectiveness of Loffredo Fresh Foods goods and services;
To comply with applicable laws and regulations; and
To communicate offers for goods and services, including offers based on your interests and usage of Loffredo Fresh Foods goods and services, to administer promotional events, and to engage in other marketing activities that may be of interest to you. Please note that we will provide you the opportunity to opt out of direct marketing communications or market research inquiries, but we will still need to gather certain Personal Information as necessary to provide our goods and services to you.

If we would like to process your Personal Information for any other purpose, we will disclose this to you at the time it is collected and may request your express consent.

With respect to Non-Personal Information, because this information does not identify a natural person Loffredo Fresh Foods may use and process it for any purpose. Loffredo Fresh Foods expressly reserves the right to use anonymized or aggregated information to improve or develop its goods and services, create and publish reports, conduct statistical analyses about customer interest, monitor industry trends, and otherwise engage in activities that do not result in the disclosure of identifiable information.

To be clear, Loffredo Fresh Foods is committed to respecting its customers’ privacy and will only process your Personal Information for the reasons disclosed herein or as requested at the time of collection, and then only in the context of your customer relationship with Loffredo Fresh Foods. Loffredo Fresh Foods will not sell, rent, or lease your Personal Information to others.

3. Will Loffredo Fresh Foods share this information with third parties?

To provide certain services, Loffredo Fresh Foods may have to share information with third parties who use our goods and services or provide goods or services to us, such as our customers, service providers, vendors, or operators of software used in our services. For example, we use Google Analytics to provide website metrics.

We will ensure that any third party whom we engage to process your Personal Information on our behalf as the controller of that information will only have access necessary to perform specific, designated tasks on our behalf, will only use the information for this purpose, and will protect your Personal Information to at least the same extent that we do. Please note, however, that this Policy applies only to information that we process and share with others—it does not apply to Personal Information that you share with third parties.

Loffredo Fresh Foods may also share information to comply with our legal obligations, such as responding to lawful requests from government or judicial entities. In the event we are asked to disclose your Personal Information, we will attempt to validate the request and inform you of it prior to disclosure.

Finally, Loffredo Fresh Foods may disclose Personal Information where needed as part of a sale or transfer of our assets, enforce our rights, protect our property, or protect the rights, property, or safety of others, or as is needed to support external auditing, compliance, and governance functions.

If Loffredo Fresh Foods needs to share your Personal Information for a purpose not identified here, we will obtain your consent before doing so and will disclose this purpose at the time of obtaining your consent. For example, Loffredo Fresh Foods may wish to use your information in demonstrations or other marketing materials and, if so, will contact you before doing so.

4. How long will Loffredo Fresh Foods keep my information?

Loffredo Fresh Foods keeps different kinds of information for different lengths of time depending on the purpose for which it is processing the information and depending upon your specific situation. In any event, Loffredo Fresh Foods will retain your Personal Information as long as necessary to accomplish the relevant purpose, but no longer.

5. How does Loffredo Fresh Foods keep my information secure?

Taking into account the nature of the information gathered, Loffredo Fresh Foods maintains administrative, technical, and physical controls that are designed to safeguard Personal Information.

6. What are my choices with respect to my information?

Your first choice is always to limit the information you provide. You may also opt out of certain marketing information by clicking “unsubscribe” at the bottom of marketing emails you might receive.

Regarding cookies and other tracking technologies, you can manage these by adjusting the settings on your browser, commonly referred to as the browser’s “Do Not Track” settings. All browsers are different, so you may need to visit the “help” section of your browser to learn more about cookie preferences and other privacy settings that may be available. You can also manage how your mobile device and mobile browser share location information with Loffredo Fresh Foods, as well as how your mobile browser handles cookies and related technologies by adjusting your mobile device privacy and security settings. Please refer to instructions provided by your mobile service provider or the manufacturer of your device to learn more. In general, Loffredo Fresh Foods will comply with your browser’s “Do Not Track” settings.

Loffredo Fresh Foods complies with applicable law regarding your ability to access, correct, and delete your identifiable information. If you have an online account, you may be able to log into your account to access and update certain information provided. For identifiable information that is not linked to an online account, please contact us directly.

Loffredo Fresh Foods does not intend to collect Personal Information from children aged 16 and under. If you believe a child is providing us Personal Information, please contact us directly so we may investigate and delete it.

For assistance with exercising your choices, or if you have any questions about your choices, please contact us.

7. Does this Policy ever change?

Loffredo Fresh Foods may post changes to this Policy on this page. Please refer to the “last updated” date above. We may or may not contact you directly concerning significant changes, and therefore we encourage you to visit this page periodically and check. By using Loffredo Fresh Foods services after a change to this Policy, you are deemed to consent to any changes.

8. What if I have questions?

If you have any questions about this Policy or our information security and data privacy practices generally, or if you wish to provide comments or exercise any of your rights with respect to your personal information as identified above, please contact us at lbeener@loffredo.com. You may also write us at:

Loffredo Fresh Foods
Attn: Privacy
4001 SW 63rd Street
Des Moines, Iowa 50321

Or, you may contact us by phone at 515.285.3367, between the hours of 8:00 AM to 5:00 PM, Central Daylight Time, Monday through Friday, excluding holidays or other special circumstance.

Privacy Policy